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Using Idea Management to Gather Customer Stories
The Goal: Gathering Customer Stories for Marketing
It takes time and effort to collect stories about how your customers are applying your product. Imagine if you were to go to a workforce comprised of thousands of employees and ask everyone for a story about how a customer has benefited from your company's product. The information you would receive back would be voluminous and almost impossible to weed through without dedicating a significant amount of time and effort to the project.
But you know this information is out there. Every day, customers are interacting with your products and having positive experiences. And, just as important, if you only had stories like these, you would have insight into who needs those products, how they're being used, and how to market them.
Idea Management Can Be a Tool to Discover The Best, Most Relevant Stories for
Product Marketing
Discover how to find the user stories that are already out there with our Idea Management solution, and how to tap into the creativity of your workforce and your customers. See how the stories with the greatest community appeal rise to the top as they're rated by the members of the campaign. And, find out how this solution provides you with what you need to manage the back-end work of reviewing, categorizing, prioritizing and finally approving these invaluable stories of how your customers accomplish their goals, every day, with your company's products.
How It's Done: Three Steps to Discovering The Best Customer Stories
Instead of going out and asking 5,000 employees for stories about how customers are using your product, try this unique application of our Idea Management solution instead:
- Set up a User Story campaign.
- Ask campaign participants to write up stories from actual customers about how they are using your product. Give the campaign a 30 day time limit.
- The community will rank, evaluate, comment, and add to the stories.
Applying the Customer Stories
All of the steps above are built on a small focused campaign. Once the campaign ends, you will have a wealth of information that has been refined by the community members of the campaign in which it was originally posted. The value of that campaign doesn't stop there: next, the collection of stories can be overseen by a product marketing team. The stories themselves may be incorporated into marketing campaigns, and could be stored as information for a sales staff to draw from when meeting with prospects. In addition, the narratives will help to provide a larger perspective of what the market demand is for your product.
Interested in learning more about how to find your customers' best user stories? Contact us to request a demo and find out how your organization can discover and refine this valuable information with our Idea Management solution.
